Aesthetic clinic marketing, refined

Social media management
for aesthetic clinics in the UK
that expect more.

Muse Studios is a specialist aesthetic clinic marketing agency helping independent clinics grow through social media management, Meta ads, reputation management and email marketing, executed with the level of polish your patients already expect offline.

See our packages
No obligation. No hard sell. A strategic review you can actually use.
ASA/CAP compliant content
Aesthetics specialists
Transparent ad spend
No markup on Meta budget

For clinics that need more than content. We position aesthetic clinics properly online, tighten conversion points across Instagram and Meta, and build marketing systems that create enquiries without handing you another part-time job.

Premium aesthetic clinic treatment room
14
New consultation
requests in month 3
★★★★★
"We finally look as good online as we do in person."
One
specialist partner for social,
paid, reviews and retention
Built for independent aesthetic clinics
20 min
Typical monthly approval time
for Signal and Pulse clients
Designed to remove owner workload
UK
Clinic marketing built for a
compliance-sensitive sector
Strategy, creative and reporting under one roof
The reality

A credible clinic that
is invisible online is
losing patients daily.

Aesthetic clinic owners are exceptional clinicians. They are almost universally time-poor everywhere else. Social media gets done at 11pm or not at all. The result is a digital presence that does not come close to reflecting the standard of care inside the clinic.

Meanwhile, the patient looking for a practitioner in your area checks Instagram, sees an inconsistent feed or nothing at all, and books with someone else.

That is the gap Muse Studios closes.

01 You post when you have time, not when your audience is active. Inconsistency signals a clinic that is not actively trading.
02 Generic content that looks like every other clinic builds no trust and no differentiation. Patients cannot tell why they should choose you.
03 Non-compliant copy puts your registration at risk. ASA removed 25,000 non-compliant aesthetic ads in one year alone.
04 Patients who click your ads land on an unconvincing feed and leave. The ad spend was working. The destination was broken.
4.5★+
A weak review profile quietly kills conversion. Reputation management matters because even strong social content cannot rescue a clinic that looks inconsistent or poorly reviewed at the point of decision.
Handled inside Pulse and Prescribe
Our packages

Three tiers.
One clear growth system.

Every package is built around the same commercial principle: your marketing should create enquiries, strengthen trust and protect your positioning without dragging you back into day-to-day admin. We handle the strategy, creative, copy, scheduling, ads and reporting. You approve, we execute.

Signal
Social
Management
From £597 per month
3-month minimum
"Consistent, credible, completely done for you."
  • 12 posts per month, designed and written
  • Stories strategy and scheduling
  • ASA/CAP compliant captions on every post
  • Optimised bio, highlights and link-in-bio
  • Hashtag and geo-tag strategy
  • Monthly performance report
  • One approval email per month
Most popular
Pulse
Social
and Ads
From £1,197 per month
3-month minimum
"Social that builds trust. Ads that drive bookings."
  • Everything in Signal
  • Meta ads, fully managed and compliant
  • Retargeting audiences built from week two
  • Ad spend direct to Meta, no markup
  • Reputation management and review strategy
  • Monthly 30-minute strategy call
Prescribe
Full Service
Growth
From £2,197 per month
6-month minimum
"A complete marketing function. No in-house hire needed."
  • Everything in Pulse
  • Daily content: feed, stories and reels
  • Quarterly on-site content shoot included
  • Email marketing, 2 campaigns per month
  • Local influencer outreach and management
  • Quarterly growth review call
How much time does this actually take from you?
Without Muse
With Muse
Content planning
90 mins/month
0 mins
Graphic design
120 mins/month
0 mins
Caption writing
60 mins/month
0 mins
Scheduling
30 mins/month
0 mins
Total per month
5+ hours, inconsistent results
20 min approval
How it works

From first call to fully running.

Four steps. No lengthy onboarding. No complicated briefing process. Most clients are live within two weeks of signing.

01
Free clinic review
We review your online presence before we speak. On the call, we share exactly what we found and what it is costing you. You receive a written summary afterwards.
02
Strategy and onboarding
Once you sign, we build your brand brief, content palette and first calendar. One document to review and approve. Takes you less than 30 minutes.
03
We take it from here
Content is designed, written, scheduled and posted. Ads are built, launched and optimised. Reviews are monitored and responded to. You treat patients.
04
Monthly report and review
Every month you receive a performance report. Pulse and Prescribe clients get a 30-minute call. Everything is transparent, trackable and improving.
Client results

What this looks like in practice.

Three clinics, three packages, real outcomes from real situations. Names and identifying details changed at client request.

01
Signal
Lumino Aesthetics
Solo nurse-led clinic, West Sussex

Claire had been running her clinic for two years with excellent results and loyal patients. Her Instagram had not been updated in six weeks. Zero enquiries were traceable to social media. She was spending four hours a month on content and getting nothing from it.

Within 90 days on Signal, her feed was unrecognisable. More importantly, her diary was filling from a channel that had previously produced nothing at all.

14
New consultation requests from Instagram in month 3
+612
New followers in 90 days
0hrs
Time the owner spends on social per week
3x
Return on retainer from conversions
Names and identifying details changed at client request. Results reflect actual outcomes.
02
Pulse
Meridian Aesthetics
Doctor-led clinic, Surrey

Dr Priya had tried Meta ads twice and abandoned them after spending £800 with near-zero return. The problem was not the platform. It was the targeting, the creative and the compliance. She was naming injectable treatments in ad copy, triggering ASA restrictions and Meta suppression.

Pulse rebuilt both sides simultaneously. The social feed gave her ad traffic somewhere credible to land. Compliant ads reached warm, retargeted audiences. Within 60 days she had to add extra consultation slots.

31
Qualified consultation requests in 60 days
£280
Cost per consultation (industry avg £300-500)
+22
New Google reviews in 60 days
5.7x
Return on retainer fee
Names and identifying details changed at client request. Results reflect actual outcomes.
03
Prescribe
Aether Skin
Doctor-led clinic, East Sussex

Dr Natalie had built a genuinely impressive clinic with 15 treatments, a beautiful space and exceptional results. But her email list had never been used, there was no influencer presence, and the quarterly photoshoot she kept planning had been postponed for eight months.

Prescribe handed her a complete marketing function. Six months later her clinic was the most-followed aesthetics account in the area. She had not touched her social media once.

+4,800
New followers in 6 months
62%
Email open rate (industry avg 24%)
£31k
Revenue attributed to marketing in month 6
11.8x
Return on total marketing spend
Names and identifying details changed at client request. Results reflect actual outcomes.
"I used to dread opening Instagram because I knew I had not posted in weeks and did not know what to say. Now my feed actually looks like a real clinic. Patients tell me they booked because of how professional it looks."
Claire, Lumino Aesthetics, West Sussex
Signal package
"I had basically decided paid social was a waste of money for aesthetics. Within six weeks I had to tell my reception to block off extra consultation slots. That had not happened in three years of practice."
Dr Priya, Meridian Aesthetics, Surrey
Pulse package
Premium skincare and aesthetics
Aesthetic clinic specialists. Sussex, UK.
About Muse Studios

Built for clinics that need
luxury positioning and
commercial discipline.

Muse Studios exists because most marketing for aesthetic clinics is either too generic to convert or too reckless to trust. Beautiful branding on its own does not fill diaries. Aggressive lead generation on its own can damage positioning. Clinics need both.

We work exclusively in the medical aesthetics space, shaping social media, paid campaigns, review strategy and retention around one commercial objective: more of the right enquiries, from patients who already trust what they see.

Our clients are clinicians with strong standards and limited time. We build the presence their work deserves and the systems their business needs.

Specialism
Medical aesthetics only
Compliance
ASA/CAP reviewed
Location
Sussex, serving the UK
Ad spend
Direct to Meta, no markup
FAQ

The questions
we always
get asked.

Anything not covered here, book a free 20-minute review and ask us directly.

On Signal and Pulse, your only requirement is reviewing and approving a monthly content calendar: one email, typically 15 to 20 minutes. On Prescribe, add a 30-minute strategy call and one quarterly shoot day. That is it. We handle everything else completely.
Every caption, ad and piece of content is reviewed against CAP Code Section 12 before it goes live. We never name prescription-only medicines in advertising copy, never use before and after images in paid ads, and never apply time-limited discount pressure to regulated treatments. Your registration is something we take as seriously as you do.
Never. Your ad spend goes directly from your Meta account to Meta. We manage the campaigns, creative and targeting but your budget is entirely yours. We do not hold it, invoice it or add a percentage. Most Pulse and Prescribe clients run £200 to £500 per month in ad spend alongside their retainer.
The most common reasons agencies fail aesthetic clinics are generic content, non-compliant copy, no understanding of what drives bookings in this niche, and overpromising on timelines. We work exclusively in medical aesthetics so none of those problems apply. We also offer a free clinic review before you commit to anything. You will see the gap yourself before we ever discuss a package.
Most clients see measurable increases in profile visits and DM enquiries within the first 30 days as feed consistency and an optimised bio start performing. Ads on Pulse produce enquiries from the first week a campaign runs. Significant follower growth and sustained enquiry volume typically builds across months two and three as the content library grows and retargeting audiences develop.
It is a 20-minute video call. We review your clinic's online presence beforehand: social accounts, Google profile, ad visibility and competitor positioning in your area. On the call we share what we found, specifically. After the call you receive a short written summary covering the key observations and what addressing them would likely produce. No pitch, no pressure. Just a useful 20 minutes and something concrete to take away, whether we work together or not.
Get in touch

Let's talk about
your clinic.

Fill in the form and we will come back to you within 24 hours. Or book a free 20-minute clinic review directly if you prefer a conversation first.

✉
Email us
ilyas@musestudios.uk
◈
Based in
Sussex, serving clinics across the UK
No hard sell. No lengthy pitch. We share what we found about your clinic, you decide if it is worth exploring further. Responses within 24 hours, always.
Ready to find out what your
clinic is missing online?
Free 20-minute review. Written summary included. No obligation whatsoever.